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How to Trust Again

Reality is easier than ever to fake—politicians 1, rappers 2, even people and places that don’t exist 3. It’s spooky, sometimes kooky, but also dangerous—and getting more so by the month. In a textbook example of Brandolini’s law 4, synthetic media is significantly cheaper to produce than to debunk, creating an uphill arms race of tools used to synthesize realistic media and methods to detect them 5. The broader issue, however, is much older than deepfakes—it’s misinformation.